For my Graphics BA Project, we had to make posters that show something that we would like to either change or have at Ravensbourne. I wanted to put across inspirational words that would be uplifting, even though its important to work hard, its equally as in important to take breaks and not stress much.
These are a couple of possible designs and motivational phrases, I tried to stick to warm and positive colours when thinking about layout. The font varied from small and intimate to casual and thicker visually, in particular I like the balance between the yellow and blue as it links with positivity and the Ravensbourne colours. The bean bag chair was also a simple shape which summarized visually what I wanted to put across in the final poster.
German design group, Neue Gestaltung stood out to me with their use of letter and typography to relay information. The minimalist style would fit well with my poster idea as I wanted a quick and clear message to be put across so that that a student would understand instantly the message.
There is a bold contrast between the red and blue, the contrast between the ornate detail in the figures hair with the simple shape of her face ,balances each other out visually. The main idea I see when I first glance at this poster, is a woman brushing her hair with a storm imagery making up the lower half of her body. Through this simple use of colour and composition as a viewer I can instantly deduct that there is a female involved with a ship setting, the action of the woman brushing her hair is reminiscent of mermaids and the sea. The use of the dark red to depict her lips with the storm below leads me to believe there is a sense of danger in this story. Danger/Femme Fatale characters and Adventure are the words that come to mind. This kind of thought process when designing my poster would be useful for a successful final piece.
Through Photoshop I begin with a blurred bean bag, to create some kind of texture. The design imitates the brush strokes of a paintbrush which I thought would be fitting as it is a design and art based university. The colour scheme I decided to go with is inviting and warm due to the hues of red and cream.
The font is quite thick and casual in appearance, making the font smaller and black was to create a more dominant effect. As the colour of the red is quite opaque and a strong presence on its own. The text is slanted to the side as it follows the natural shape of the chair, this allows for the main object and the text to interact with each other without clashing.
The white is a little subtler and doesn't come across to harsh to the eye, which is why the text is placed on the bean bag. In addition the style of font seems to be hand written, creating a more personal link between the poster and viewer, as if the bean bag is inviting you to sit and relax. This reinforces the idea for the viewer to feel that the poster is relate able, which is why there is only one bean bag and not a group, so that the viewer feels like were personally communicating with them.
I decided to go with the main message 'Relax' to be in lower case and above the bean bag. The font still retains the relaxing atmosphere but due the overhead position, I made the font thinner so that it doesn't dominate the chair or feel to heavy with both elements in view.
Adding to this , I used a warmer fire like glaze over the poster to create a sitting by the fire feel to it. To emphasize this further there is a red shadow behind the font, linking to the main colour scheme of the bean bag.
The shadows on the bean bag are in darker contrast to highlight the material and shape of the chair. On top of which I added another light glaze to imitate rays of light, this centralizes the object and creates some kind of depth to the poster.
To create a dream like effect, light spots which you would find on cameras when taking a picture was placed over the design. There is more of a colorful and festive feel to it, which contrasts with the harshness of the font. I wanted the font to look as if it was burned into the background, the build up of layers creates a deeper sense of depth to the poster while maintaining and inviting atmosphere. To describe the poster in three words would be Relaxing/Inviting and Warm.
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